Uber Elevate

Imagine traveling from San Francisco to San Jose in only 15 minutes with Uber Elevate


Team: Joyce Chiu + Erika Woo, Raul Desai, and Sagar Sahoo | Grad Product Design + Raul Reyes | Product Design

My Responsibilities: UI UX Design Lead, Commuting Experience, Uber Mobile Application

Timeline: 14 Weeks

Software: Photoshop, Illustrator, After Effects, Sketch, Invision, and Keynote

Uber Elevate

Tap a button to get a flight. Uber is innovating the way we travel through shared air transportation using the eVTOL aircraft (electric vertical take-off and landing vehicles). Uber is planning to offer this flying experience to Dallas and Los Angeles by 2023. 


The Challenge


Most of us have been stuck in traffic. Traffic congestion brings slower speeds, longer trip times, and more pollution to the world we live in. Globally, cars sit idle 95% of the time. We spend most of our time stuck in the traffic, where we can use the time to do something we love or be with our loved ones.


Our Mission

The ultimate goal of the Uber sponsored project is to establish a safe and enjoyable experience for passengers when they are on an eVTOL aircraft for a 15 minutes ride. It should be able to load and unload up to 3 or 4 passengers in under 2 minutes. We are also encouraged to explore what a "Skyport” will be like.


How Uber Elevate Works?

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Key Screens



Meet Sarah



Sarah’s Uber Elevate Journey

We collaborated with a film crew and an actress for the video shooting


Invited to Uber Summit 2018

Our group was invited to the Uber Summit 2018 to present our Uber Elevate project to 750+ leaders from across the industry, government, and academic.

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Request Uberair

For the first time users who request an UberAir, the app will introduce the UberAir terms and conditions. Users then have the option to add Uber ground transportation to and from the Skyport and their final destinations.


Skyport Notification

Users will receive a notification once they arrived at the Skyport. Turning on Bluetooth allows users to have a seamless experience through Uber pay, check-in-less boarding and others.

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Uber Pay

Users can grab and go at the Uber Store with Uber Pay.


Uber Help

Users can tap on Uber Help and ask any questions through voice commands.


Boarding Information

Users can see their boarding information and assigned seat.


On Trip Mode

Users can view the destination’s weather and traffic status.


Map Views

Users can switch map views by swiping left on the map.


360 Degree Camera

Users can take pictures or videos during their ride with a 360° camera that is attached to the bottom of the UberAir (eVTOL).



Users can explore locations around them while they are on UberAir through the 360 camera. They can bookmark the locations for future trips.


Confirm Uber Pickup

Once users arrive at the Skyport, they can confirm their pick up to their final destination whenever they are ready.



Uber Wall

Share the sky experience on Uber Air with others in Skyport.

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How did we bring the future of urban mobility here?


Understand Our Key Customers


Based on the research and interviews insights from the Uber Elevate team, our key customers are commuters who live in suburbs or high-density cities. 


  • To get from point A to point B in a time-efficient way.


  • A seamless life with no friction.

  • More personal time to better utilized their time instead of stuck in the traffic.

Paint Point:

  • Commute during traffic hours.


Understand the Future Trends

To help us design the future, we need to understand future trends through STEEPX. 



Mock Up eVTOL aircraft Experience

We need to understand what is it like to be in a real size eVTOL aircraft. As a team, we built a real size tilt-wing aircraft with cardboards.

Key Findings

  • We tested several seating arrangements to see what are the best options for passengers to egress the vehicle.

  • We discovered the spacing inside the eVTOL aircraft is small and compact.

  • Passengers are too close to one another, no place to put their carry on luggage, and no space to install display monitors.


Experience Flying Above LA

Key Findings

  • We all started to take pictures and video of the city view as soon as we reached the sky

  • Couldn’t take good pictures, because the wings are blocking the city view.

  • Rediscovered LA

  • It was very compact inside the small aircraft

  • Hard to communicate with the pilot

  • We would like to know where we are, flight status, weather conditions, etc.

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Design Process




Developed new features based on the research provided from Uber, findings from STEEPX, eVTOL mock up, and flying experience on the small aircraft.



User Flow and Task Breakdown

This help us to understand how users commute from point A to point B with Uber mobile application.



Mid - High Fidelity Wireframes

Based on the Uber Elevate design team feedback, I iterated on the feature, design, and user flow of the Uber application.



Why Uber Entertainment?

  • According to the Uber Elevate team, tourists are one of the biggest user groups.

  • Through STEEPX activity, we know that both tourism and social influence will continue to increase in the future.

From the flight experience, we learned that many of us like to take pictures of the city views. Also, we rediscovered LA while we were above the sky. Based on these findings, how can we leverage the sky experience with UberAir? We want our users to interact with the city differently.  

Pivot: Design Decision

Initial Idea: Uber Entertainment Smart Glass

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  • Capture photos and videos through the smart glass.

  • Explore the city by tapping on the location to learn more. Double-tap to bookmark the location.

  • After the critique with Uber Elevate team, smart glass is too expensive and heavy for eVTOL to carry it around. 

Final Concept: Uber Entertainment 360 Camera

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I discovered that a 360 camera can replace a smart glass because it’s affordable and light enough for eVTOL to carry it around in the air. The 360 camera will be attached at the bottom of the eVTOL aircraft. Users can link their phone to the 360 camera through Bluetooth and take pictures or videos of the city view without getting block by the wings.


Visual Design

We developed a visual language for Uber Elevate. We wanted something that felt composed, confident, life-improving, and connected.



Interface Design Process



Final Uber Presentation

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