Willow • B2B2C • Shipped • Q3 2025 - Q1 2026
Led and Launched the Nutu App Redesign to Boost User Growth, Data-Entry, Conversion Rates, and Improve Usability for Healthy and Pre-Diabetic Users.
About
Nutu is a health and wellness app that empowers users to manage their health through a personalized Nutu Score, reflecting their overall well-being by analyzing metabolism, food, exercise, and sleep. It offers programs like Healthy Living and Diabetes Prevention to help users create healthier habits and reverse pre-diabetes.
Nutu V1.0 Launched but didn’t Meet its Product Goals
Nutu V2.0 Redesign Goals
My Role
Led the redesign of 5 core Nutu features, aligning them with leadership’s vision, success metrics, and user needs, while driving a comprehensive UI revamp that established Nutu’s first scalable design system.
Led and Redesign 5 Core Features
My Contributions
Impacts
Final Deliverables
01 Sign In/Sign Up
How might new-user activation increase by designing an experience that encourages users to sign up for Nutu immediately after installing the app?
Before - Nutu V1.0
The lack of a clear product introduction led to a decrease in user sign-ups
After - Nutu V2.0
Highlights Nutu’s value proposition to drive higher sign-up conversions
02 Program Comparison
How can the intro program screen be improved to more clearly and persuasively present the Diabetes Prevention Program and Healthy Living Program to increase user sign-ups?
Before - Nutu V1.0
Unclear what the two programs offer
After - Nutu V2.0
Showcases benefits, enables comparison, and allows easy switching between programs
03 Questionnaires
How can users be prevented from getting lost in a long questionnaire?
Before - Nutu V1.0
Unguided endless questionnaires
After - Nutu V2.0
Guided questionnaire that help users feel informed and in control
04 Plan Comparison
How can the current plan comparison screen be improved to clearly communicate the value and benefits of the basic vs. premium plans so users can quickly understand, compare, and choose the right option?
Before - Nutu V1.0
Showcases unclear plan values which reduce users’ desire to subscribe
After - Nutu V2.0
Highlight basic vs. premium plan differences with clearly emphasized feature benefits
05 Home
How can I lead a home‑screen redesign that clearly explains what contributes to the Nutu score, displays today’s data‑entry overview, and enables smarter, easier logging with an engaging AI coach?
Before - Nutu V1.0
Home screen with an undefined Nutu score
After - Nutu V2.0
Redesigned home screen with data overview, smart logging, and personalized insights
06 Data Entry
How can data entry become more accessible, easier, and smarter for users?
Before - Nutu V1.0
Hidden, multi-step data entry creates friction and discourages users from logging
After - Nutu V2.0
AI food logging system that predicts user preferences and suggests healthier options
07 Daily Task
How can the home screen encourage more user data entry and create healthier habit?
Before - Nutu V1.0
No prompts to build healthy habits
After - Nutu V2.0
Promote daily tasks to encourage data entry and support healthier habit building
