Product Designer with 6+ years leading end-to-end design across complex products spanning mobile, desktop, wearables, and embedded devices.

From consumer wellness platforms to technical tools, I turn user insights, product metrics, and technical constraints into clear product direction and measurable impact.

Professional Work

2026 • Launched

Nutu

Led Nutu’s end-to-end onboarding and home redesign, full rebrand, and first scalable design system, driving +67% user growth and a 36% increase in subscription rate while improving activation, engagement, and daily logging for healthy and pre-diabetic users.

    • Product Design Lead

    • Art Director for Nutu branding and photography  

    • Mobile - iOS and Android - Launched in 2026

    • B2B2C Health and Wellness platform supporting CDC-certified programming

    • Redesigned core features to improve retention, increase subscriptions and data entry, and strengthen overall usability.

    • Led the Nutu product rebrand and end‑to‑end UI redesign.

    • Established the first design system adopted across upcoming Willow mobile products

2024 • Mobile Launched

Freedom

Led the end-to-end redesign of a B2C health tracking system across 12 mobile and smartwatch features, establishing a scalable cross-platform design system. Drove two major Masimo Health app launches, contributing to +33% user growth and 86% user satisfaction, while leading the Freedom Watch experience for Masimo’s Wear OS collaboration with Google.

  • Product Design Lead

    • Masimo Health App - iOS and Android - Launched with the W1 watch in 2024

    • Freedom smartwatch experience aligned with Wear OS patterns

    • B2C Health and Wellness Tracking System 

    • Translated early concepts into shipped product experiences

    • Designed new features from 0 to 1

    • Designed a seamless and intuitive cross-platform experience across mobile and smartwatch

    • Built a scalable design system across both platforms

2025 • Launched

Sketch

Led the redesign and rebrand of a B2B desktop configuration tool for Masimo hospital monitors, boosting technician task success to 90%, reducing operation time by 56%, and accelerating client handoffs.

  • Product Design Lead

    • Internal Desktop Application launched in 2025

    • B2B Hospital Device Configuration Platform

    • Reduced technician operation time by designing a guided workflow that increased task completion rates.

    • Increased hospital handoff success rates and accelerated deployment timelines

    • Rebranded and redesigned the full desktop application 

    • Established the first desktop app design system; currently adopted across all Masimo desktop applications

Additional Work