I’m a Product Designer with over 6 years of experience specializing in both B2B and B2C products spaces.

Professional Work

2026

Nutu

Redesigned and rebranded Nutu, a health and wellness app, to increase user growth, engagement, data entry, and to improve overall usability for healthy and pre‑diabetic users by empowering them to track their overall health with a smarter system.

    • Product Design Lead

    • Art Director - Nutu Branding and Photography  

    • Mobile - iOS and Android - Launched in 2026

    • B2B2C Health and Wellness CDC Certified Mobile App 

    • Redesigned Core Features to increase user retention, subscription rate, data entry, and improved overall usability 

    • Led the rebrand and UI redesign of the Nutu product experience.

    • Established first design system adopted across upcoming Willow products 

2024

Freedom

Led the design of a cross-platform B2C health tracking ecosystem across the Freedom smartwatch and Masimo Health mobile app, delivering 12 end-to-end core features and establishing a scalable design system that ensured a cohesive and seamless experience.

  • Product Design Lead

    • Mobile - iOS and Android - Launched in 2024

    • Smart Watch - Collaborated with Google WearOS 

    • B2C Health and Wellness Tracking System 

    • Bring Design Concepts to Production

    • 0 -> 1 Feature

    • Designed a seamless and intuitive cross-platform experience across mobile and smartwatch

    • Create Scalable Design System across Mobile and Smart Watch 

2022

Sketch

Led the redesign and rebrand of a desktop configuration tool for Masimo hospital monitors, improving technicians' task success rate and reducing operation time to better meet user needs and business goals.

  • Product Design Lead

    • Desktop Application - Launched Internally in 2025 

    • B2B Hospital Device Configuration Platform

    • Reduced technician operation time by designing a guided workflow that increased task completion rates.

    • Increased number of hospital handoff success rates and accelerated deployment timelines

    • Rebranded and reskin UI 

    • Established the first desktop application design system adopted across all Masimo desktop applications

My Earlier Work