I’m a Product Designer with over 6 years of experience specializing in both B2B and B2C products spaces.
Professional Work
2026
Nutu
Redesigned and rebranded Nutu, a health and wellness app, to increase user growth, engagement, data entry, and to improve overall usability for healthy and pre‑diabetic users.
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Product Design Lead
Art Director - Nutu Branding and Photography
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Mobile - iOS and Android - Launched in 2026
B2B2C Health and Wellness CDC Certified Mobile App
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Redesigned Core Features to increase user retention, subscription rate, data entry, and improved overall usability
Led the rebrand and UI redesign of the Nutu product experience.
Established first design system adopted across upcoming Willow products
2024
Freedom
Led the end-to-end redesign of a B2C health tracking system, delivering 12 core features across smartwatch and mobile with a seamless cross-platform experience, and establishing a scalable design system for both platforms.
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Product Design Lead
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Mobile - iOS and Android - Launched in 2024
Smart Watch - Collaborated with Google WearOS
B2C Health and Wellness Tracking System
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Bring Design Concepts to Production
0 -> 1 Feature
Designed a seamless and intuitive cross-platform experience across mobile and smartwatch
Create Scalable Design System across Mobile and Smart Watch
2022
Sketch
Led the redesign and rebrand of a B2B desktop internal tool that configure Masimo monitors for hospitals. The redesign increased technician task success rate and reduced operation time, enabling faster client handoffs.
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Product Design Lead
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Desktop Application - Launched Internally in 2025
B2B Hospital Device Configuration Platform
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Reduced technician operation time by designing a guided workflow that increased task completion rates.
Increased number of hospital handoff success rates and accelerated deployment timelines
Rebranded and reskin UI
Established the first desktop application design system adopted across all Masimo desktop applications