Product Designer with 6+ years of experience leading B2C and B2B design across mobile, desktop, wearable, and embedded healthcare devices. I create scalable design solutions and systems that drive measurable user and business impact.

Professional Work

2026 • Launched

Nutu

Led Nutu’s onboarding and home redesign, delivered a full rebrand, and established its first scalable design system to drive user growth, engagement, and data entry while improving usability for healthy and pre-diabetic users.

    • Product Design Lead

    • Art Director - Nutu Branding and Photography  

    • Mobile - iOS and Android - Launched in 2026

    • B2B2C Health and Wellness CDC Certified Mobile App 

    • Redesigned core features to increase user retention, subscription rate, data entry, and improved overall usability

    • Led the Nutu product rebrand and end‑to‑end UI redesign.

    • Established the first design system adopted across upcoming Willow mobile products

2024 • Mobile Launched

Freedom

Led the end-to-end redesign of a B2C health tracking system, delivering 12 core features across smartwatch and mobile with a seamless cross-platform experience, and establishing a scalable design system for both platforms.

  • Product Design Lead

    • Mobile - iOS and Android - Launched with W1 watch in 2024

    • Smart Watch - In Development. Partnered with Google WearOS 

    • B2C Health and Wellness Tracking System 

    • Brought design concepts to production

    • Designed 0 -> 1 feature

    • Designed a seamless and intuitive cross-platform experience across mobile and smartwatch

    • Create a scalable design system across mobile and smart watch 

2022 • Launched

Sketch

Led the redesign and rebrand of a B2B internal desktop tool that configures Masimo hospital monitors. The redesign increased technician task success rates and reduced operation time, enabling faster client handoffs.

  • Product Design Lead

    • Desktop Application - Launched Internally in 2025 

    • B2B Hospital Device Configuration Platform

    • Reduced technician operation time by designing a guided workflow that increased task completion rates.

    • Increased hospital handoff success rates and accelerated deployment timelines

    • Rebranded and reskinned the entire desktop application 

    • Established the first desktop app design system; currently adopted across all Masimo desktop applications

My Earlier Work