Product Designer with 6+ years leading end-to-end design across complex products spanning mobile, desktop, wearables, and embedded devices.

From consumer wellness platforms to technical tools, I turn user insights, product metrics, and technical constraints into product direction and measurable impact.

Professional Work

2026 • Launched

Nutu

Led Nutu’s end-to-end onboarding and home redesign, full rebrand, and first scalable design system, driving +67% user growth and a 36% increase in subscription rate while improving activation, engagement, and daily logging for healthy and pre-diabetic users.

    • Product Design Lead

    • Art Director for Nutu branding and photography  

    • Mobile - iOS and Android - Launched in 2026

    • B2B2C Health and Wellness platform supporting CDC-certified programming

    • Redesigned core experiences to improve retention, increase subscriptions and daily logging, and strengthen overall usability.

    • Led Nutu’s rebrand and end-to-end UI redesign.

    • Established the first design system adopted across upcoming Willow mobile products.

2024 • Mobile Launched

Freedom

Led the end-to-end redesign of a B2C health tracking system across 12 mobile and smartwatch features. Drove two major Masimo Health app launches, contributing to +33% user growth and 86% user satisfaction, while leading the Freedom Watch experience for Masimo’s Wear OS collaboration with Google.

  • Product Design Lead

    • Masimo Health App - iOS and Android - Launched with the W1 watch in 2024

    • Freedom smartwatch experience aligned with Wear OS patterns

    • B2C Health and Wellness Tracking System 

    • Translated early concepts into shipped product experiences.

    • Designed new features from 0 to 1.

    • Created a cohesive cross-platform experience across mobile and smartwatch.

    • Built a scalable design system across both platforms.

2025 • Launched

Sketch

Led the redesign and rebrand of a B2B desktop configuration tool for Masimo hospital monitors, boosting technician task success to 90%, reducing operation time by 56%, and accelerating client handoffs.

  • Product Design Lead

    • Internal Desktop Application launched in 2025

    • B2B Hospital Device Configuration Platform

    • Reduced technician operation time by designing a guided workflow that improved task completion.

    • Increased hospital handoff success and accelerated deployment timelines.

    • Rebranded and redesigned the full desktop application.

    • Established the first desktop design system, now adopted across Masimo desktop applications.

Additional Work