Jc cover.gif

Jeep Continent

Jeep Sponsored Project | An Off-Roading Theme Park With Autonomous Vehicles

 
 
Jeep.jpg
 

Team: Joyce Chiu + Lujie Huang | Transportation Design (Exterior Vehicle Design) + Guanying Zhou | Transportation Design (Interior Vehicle Design)

My Responsibilities: Interaction Design Lead (UI and UX), Vehicle Screen, Dashboard, Willys Wristband, Voice User Interface, User Journey, and Visual Design

Timeline: Sept 2018 - Dec 2018

Software: Photoshop, Illustrator, After Effects, Sketch, Solidworks, and Keynote

 
 
 
 
Imagine a place where a Jeep off-roading adventure is accessible for everyone.
 
 
 
 

The Goal of FCA Sponsored Project

Envision what Jeep is like in 2030 in China.

Our Mission

As a team, we want to introduce off-roading as a new entertainment to China. Redefine automotive culture and allow new customers to indulge in Jeep culture in immersive ways. We would start with highly urbanized megacities in China, where most of the off-road trails are not easily accessible, targeting city dwellers who would like an off-road experience with convenience and ease.

What is Jeep Continent?

 Jeep Continent is an off-roading theme park that redefines automotive culture and creates an immersive off-roading experience for everyone in China. The park offers electronic autonomous vehicles and users can choose to drive the vehicle manually or autonomously. The park provides different terrains for off-roading experiences, entertainment, and education purposes. 


Final Deliverables

Group 11.jpg
 

Kick-Off

To create an off-roading theme park we need to understand off-roading and theme park

#1 Off-roading culture with Jeep

  • 55% of Jeeples use their Jeep vehicles for off-roading, outdoor activities, and racing. 

  • Jeep vehicles can travel in gravel, snow, rocks, mud, sand, and water.

  • Car Modifications for different terrains is needed.

  • Off-road recovery kit is required. 

  • Spotters needed: a spotter is a second set of eyes to help a driver navigate difficult obstacles.

#2 To create an off-roading theme park for everyone, we need to understand what stops people from off-roading and what problems off-roaders currently face.

Off-roading Problems:

  • Off-roading requires time and skill to master.

  • The wrong modification for the wrong environment can be dangerous.

  • Off-roaders need to bring a recovery kit and other a list of off-roading equipment and it can be inconvenient

  • Environmental damage

  • Dangerous and risky.

  • Isolation. No guidance.

Design Solution:

  • Provide autonomous off-roading vehicles that allow everyone to enjoy off-roading without knowing how to off-road.

  • Introduce and guide users to choose the right car modification packages based on their needs and the terrain they are going to.

  • Provide recovery kits and repair service to the users. 

  • Inside the park, there will always be maintenance service that keeps the environment in good shape.

  • A security system inside the park and the vehicles. If a vehicle is damaged or someone gets hurt, people can always request for help; the Jeep Continent help center will send out emergency services and support staff to the users. 

  • An AI assistant to guide and help users anytime and anywhere, both inside and outside the vehicle. 


 

#3 To create a theme park, we need to experience a theme park ourselves.

The goal of the field research: To understand how an amusement park works and discover current problems, in order to create a better experience at Jeep Continent. 

Problems:

  • It is a big and crowded place, but everyone is isolated at the same time. People seem to be on their own.

  • Lack of guidance: Information Desks are far apart. Maps and brochures are not informative enough for first-time visitors.

  • Long lines and waiting time.

Design Solution:

  • Improve communication between customers. Create an environment that allows people to easily make friends and get connected.

  • Users will engage with an AI that will guide them through the park.

  • Create a fun environment for people to connect and do activities while waiting.


 

Using these insights and design solutions, we created Jeep Continent.

 
 
Journey Map

How Does Jeep Continent Work?

Jeep.png
 
Journey Map

What Are the Jeep Hub and Mobile Truck?

 
 
 

Jeep Automation Level

Screen Shot 2019-06-30 at 3.53.41 PM.png

Target User

Meet John Chang

Group 11.jpg
 
Jeep Mobile Ideas Copy 2.png
 
 

John’s Jeep Continent Storyboard

John and his wife Emily decide to book their Jeep Continent tickets.

John and his wife Emily decide to book their Jeep Continent tickets.

John and Emily arrive at the hub for car modification.

John and Emily arrive at the hub for car modification.

They arrive at Jeep Continent.

They arrive at Jeep Continent.

John has levelled up and is able to compete with other users.

John has levelled up and is able to compete with other users.

A Jeep Continent vehicle and a Willys wristband are given to them.

A Jeep Continent vehicle and a Willys wristband are given to them.

After hiking, John asks Willys to call his vehicle to come pick them up.

After hiking, John asks Willys to call his vehicle to come pick them up.

John chooses between car models and modifications in preparation for off-roading in the Rocky terrain.

John chooses between car models and modifications in preparation for off-roading in the Rocky terrain.

The couple happily leaves Jeep Continent.

The couple happily leaves Jeep Continent.

 
 

John’s Jeep Continent Journey

 
 
WechatIMG1119.jpeg
 
 

Dashboard

The dashboard is designed for an autonomous electric Jeep vehicle. The x-view allows users to see what the vehicle is seeing (e.g. obstacles).

 

Willys Engagement

Users can choose the engagement level of the virtual assistant.

 

Jeep Hub Booking

Users can choose the car model that they would like to modify.

 

Jeep Mobile Truck Booking

Users can book mobile truck services.

 

Home Screen

Users can use the 3D map to see upcoming obstacles without the help of a spotter. Users can also view roll and pitch while driving.

 

Jeep Race

Users who reach level 3 can send race requests to other off-roaders.

 

Accomplishment and Race Levels

Accomplishment and Levels
 
 
Group.jpg

Design Process

 
 

How should Users Interact with the Screen?

Screen Shot 2019-06-24 at 11.03.35 PM.png
 

Visualizing Voice Virtual Assistant

The voice virtual assistant name is Willys. The character is inspired by the grill on the Wrangler vehicle.

Screen Shot 2019-06-25 at 12.06.36 AM.png
 

Final Design Decision

Willys2.png
 

How I came up with Willys Engagement Level?

Screen Shot 2019-06-25 at 1.01.13 AM.png
 

Current Jeep Screen

I want to design screens for Jeep Continent while following the Jeep brand guidelines.

Screen Shot 2019-06-25 at 1.03.10 AM.png
Screen Shot 2019-06-25 at 1.03.23 AM.png
 

Moodboard

Jeep Continent is an off-roading theme park that brings fun, wild adventures to everyone and I want to reflect these feelings to the screen UI. I was inspired by video game UI design because it speaks a similarly entertaining and authentic language.

Moodboard Copy 2.jpg
 

 
 

Wireframe and Interface Process

 
 
WillysWristBand.jpg
 
 
 
 
Willys size.jpg
 

What is A Willys Wristband?

Inside Jeep Continent, users can do outdoor activities such as hiking, fishing, camping and more. How can Willys continue to serve users when they are not inside a vehicle?Introducing Willys wristband, a voice-controlled wristband that can serve and guide its users when they are doing outdoor activities. A Willys wristband will be given to users when they enter the Jeep Continent. Willys is connected to the Jeep Hub, Mobile Truck, and the Jeep vehicle.

 

Why A Smart Wristband?

process
 
 

What can a Willys Wristband do?

Jeep Continent Willys.jpg
 
 
 
 
Willys hub.gif
 
 
 
 
 

Willys is connected to the hub

Willys will inform users to pick up their vehicle when it is ready.

 
 
 
 
 
 
 
 
 

Willys is connected to the vehicle

Users can tell Willys to have their self-driving vehicle pick them up at the assigned location.

 
 
 
 
 
Willys pick up.gif
 
 
 

Willys Wristband Physical Product

Designed in Solidworks. 3D printed and Spray-painted.

 
 
IMG_2344.JPG
IMG_2326.jpg
 
 
Group 12.jpg

Design Process

 
 

Moodboard

Moodboard Copy 3.jpg
 

 
 

Sketch, Solidworks to 3D Print

 

I would love to share more of my process with you. Please contact me for more detail! Thank you!

 

 

Jeep Final Presentation

 
IMG_9569 2.jpg
 
IMG_9572 2.jpg
IMG_0742.jpg
IMG_1549.JPG
 

Artboard Copy.png